Huddersfield-headquartered marketing and communications business, Adare Group, has acquired fellow communications supplier, Banner Managed Communication (BMC), setting up a 230 million turnover group, a great undisclosed sum.
Adare Group currently contains two specialist businesses, Adare International and Adare SEC, using a combined annual turnover of 170 million prior to a acquisition. Adare’s global presence continues to grow rapidly a lot, with local offices and infrastructure in 23 countries in EMEA, 10 countries in Latin America and offices in north america and Canada.
BMC is a supplier of business communication services towards the private and non-private sectors, and it has worldwide annual revenues of 60 million. It operates through four divisions C Banner Create, Banner Direct, Banner Connect and Banner Tech.
Adare Founder, Robert Whiteside, said: “As along with doubling the complete height and width of our UK business, the deal takes our secure and essential communications operation one stage further by joining together Adare SEC and Banner Direct, building a 70 million, 400-plus staff operation. BMC’s facility in Guildford will augment Adare’s sites in Huddersfield and Redditch, from which we’ll always deliver end-to-end, outbound and inbound secure and essential communications via best-in-class technology.”
Catherine Burke, Leader of Banner Managed Communication, said: “The combined organisation will open a selection of new benefits to our clients and also other stakeholders beyond anything you can easliy deliver as stand-alone businesses. A greatly-expanded global infrastructure is certainly one obvious example, just like our much-enhanced offerings in business-critical essential communication services, multichannel, digital visual communications, creative design, print management and countless other areas.
“In terms of sector strengths, both businesses complement the other person particularly well, when in certain verticals, for instance the UK leisure sector, the sale makes us are probably the largest biggest provider of integrated marketing services.”
Both Adare and BMC are backed by UK equity finance house Endless.
Darren Forshaw of Endless, said: “As separate businesses, Adare and BMC were both operating profitably themselves and can have continued to take some action very successfully. Our ambitions less difficult a lot more than that however. The fresh organisation may have the size and style and infrastructure to service the very biggest as well as UK businesses and global brands. Its something on the clich from the M&Some sort of to communicate of combined businesses being ‘more versus sum of their parts’, in case ever an arrangement merits that description this is it.”
