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Uber intends to triple headcount on food delivery in Europe region

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Uber Technologies said it’ll triple headcount focusing on food delivery across Europe, the guts East and Africa in their fight for share of the market against local rivals including Deliveroo and Eat.

The restaurant delivery arm of your world’s largest ride-hailing company, called Uber Eats, represents greater than 10% of gross bookings over the business. Uber is also expanding how users are able food and looking out to obtain more business via its website as opposed to its app, said Rodrigo Arvalo, head of Uber Eats inside EMEA region.

Uber Eats is defined to elevate staff in EMEA to 900 from 300 next season, Arvalo said. Drivers are ferrying restaurant orders in than 200 cities in 20 countries across the region, after debuting inside london in 2016.

The firm is now examining options for attracting more users for the website, inside of a bid to adopt customers from rival Just Eat. The majority Uber Eat’s orders in EMEA — about 84%– come via its app. The vivaz Eat, the sheer numbers of users ordering food via mobile is far better half, as outlined by company filings.

Uber Eats’ expansion is not really without issues. At the end of October, a London court weighed whether Uber’s drivers are very self-employed, when the company says. In the event the company is instructed to treat drivers as workers permitted minimum wage and vacation pay, businesses with similar models — for instance Uber Eats and Deliveroo — might have to do the same.

Negotiating the many payment options through the region has been specifically challenging. “In Egypt, 94 percent of monetary transactions are executed in cash,” said Arvalo. “In the low countries, 90% of electronic debts are paid with iDEAL.”

Uber Eats is rolling out local payment strategies for various regions. In August, it incorporated Dutch e-commerce payment service iDEAL within its app, and in France, users can pay with prepaid meal vouchers. This season, you’ll find it allowed cash payments in Saudi Arabia, Egypt and Africa.

Uber Eats and Deliveroo are battling for so-called virtual restaurants, where eateries lease kitchen space to prepare food for couriers. Without having any dining rooms or wait staff, these outfits pop-up where food delivery companies expect demand, and then sell the meals they eat through Uber Eats or Deliveroo’s app. Deliveroo has a lot more than 400 virtual restaurants operating on its platform in great britan Uber Eats wishes to have the similar number near you by the end of the age, said Arvalo.

Uber Eats remains open to bolt-on deals. In May, it acquired Ordertalk, a Dallas-based company devoted to online ordering software. Uber is in early speaks to buy food-delivery company Deliveroo, Bloomberg reported in September.

“Is something going to take place with Deliveroo and Uber? Discussion,” Uber Ceo Dara Khosrowshahi said last month. “But at this point, the main focus is on organic expansion. I don’t want to touch upon specifically who, but i am constantly speaking with any each player out there.”

? 2018 Bloomberg L.P

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