Sales spike as Sheffield B2B rental furnishing retailer invests in rebrand Magazine

A Sheffield-based rental furnishings business has seen a 28% spike in sales in just a a couple of weeks after unveiling its refurbished showroom, launching a wide strategy and establishing an online business for the first time.

Ashwoods Furniture, that’s traditionally depended on recommendations that can help drive sales of furniture packages suitable for the rental market, said the move is built to ‘catapult’ the company in to a new trend, and was in solution to increased interest further afield.

The business was established in 1990 and is now known along the region for supplying individual home furnishings as well as furniture ‘packs’ in the number of designs to present landlords and interior designers an easy and affordable strategy to furnish a building without sacrificing on style.

The move has seen the well-established rental market furniture supplier invest significantly inside of a total rebrand C with Ashwoods Ecclesall Road showroom now featuring updated signage and also a new layout, and also the room specific design-led website making online browsing easier for landlords and rental accommodation managers.

Iftikhar Manzoor, Ashwoods Furniture Director, said: “This is a very exciting time period of change for Ashwoods that has, so far, done exceptionally well dependant on its good reputation for a person service led approach.

“However, times change; and also prior times year now we have pointed out that more and more landlords and accommodation managers or decision makers want to browse online C either since they’re not based throughout Yorkshire full-time, or as it is just more convenient.

“In response to that demand we needed to make sure web surfing was stress free (and maybe even enjoyable) and that anyone walking into our showroom on Ecclesall Road got the same experience of ease.”